One stop shop for your events & training for EU associations
One partnership for all your needs. The more we collaborate, the better we get to know you and more value we can deliver.
You want to stand out in the bubble…
Your work is to change the status quo of policies in Europe. For this, meetings, events and interactions with policymakers, stakeholders and constituents are not “nice to have”. They are where you coordinate positions, manage member expectations, build coalitions, and maintain credibility with EU institutions and stakeholders. The “Brussels bubble” functions very much inside the box. Polite conversations, repetitive presentations and panels where the same talking points are repeated. Move too far out of this box? You move out of the Brussels playing field. Stay too comfortably in the box? Missed opportunities to challenge the status quo.
Doing this right is a challenge in an arena with high political sensitivity, multiple audiences and dossiers at once, time pressure and packed agendas and a lean Brussels team that has to juggle all this balls.
… we offer the complete package to help you with that.
The full package: continuity across your interaction moments
You can hire us for all these services separately. But if we combine them, you get one partner who learns the ins and outs of your organisation, team, member dynamics, decision rhythms, and the things you can’t afford to get wrong in a room.
• One team and one steady contact person for all your needs. No need to spend much time searching, contacting and procuring providers
• Synergy between your external events, meetings and trainings.
• Simpler preparation cycles because we already know the context.
• Lower stress around key moments because we know and trust each other.
• Bulk discounts & packages
Hi, we are Alejandra and Elitsa, your project managers. We will be your steady point of contact.
lets meet for coffee!
4 challenges we help you with
events
with impact
Policy events play a crucial role in the EU bubble. But a boring, lengthy event that doesn't hit the messages or does not deliver, is not only a missed opportunity to steer the EU policy train, but also a risk to your reputation. Are you, in the centre of the Brussels bubble, the organisation that sparks ideas, energy and motion? Or a predictable place of pleasantries and irrelevance?
We work with you to define what the event must result into, then build the agenda so it gets us there and then moderate so it delivers.
Emna Chaouch
Moderator & speaker coach
Many events get stuck in a exchange of pleasantries. But the events where you really see something happening are the events where a conversation is carefully designed. Not tip- toeing around the pink elephant in the room. Not letting it loose in the porcelain cabinet. But a good curated discussion that sparks energy and ideas.
Our services for you
Moderation of your event
We have a wide range of moderators for a wide range of events. From strategic policy events to inspiring stakeholder meetings, from in depth discussions to shiny award shows.
Strategy, rethinking & design of external/policy events
But we add much more value if you not only hire us for the moderation of your event, but also for the helping you formulate a strategy, set clear goals and design a methodology to reach those goals.
Workshops and sessions on your event
Sometimes the main event structure is sound, but you still need one or two moments that do a specific job better than a standard panel or keynote. We have a range of workshops, keynotes, wrap-ups, debates and other sessions to boost engagement and impact of your event.
full service for your event
Outsource all your practical matters such as event management, procurement and promotion to us so that you sleep better the night before the event and can fully focus on the VIPs of the event: your guests.
www.policyevent.eu
Together with Public Affairs and event specialists we are starting something exciting: policyevent.e,u the onein-all all agency that brings all aspects of a good policy event together. Always starting from strategy. where agenda, moderation, promotion and practicalities all work in sync for the highest impact.
meetings
with outcomes
Internal meetings in an association are where legitimacy is maintained. In AGMs and members’ meetings the stakes are even higher. A poorly structured intervention sequence can unintentionally privilege the loudest voices. Voting moments can become contested if the process is unclear. Q&A can drift into operational issues that should be handled elsewhere. Even if you don't have to spend weeks on damage control, It is still a missed opportunity for a meeting that sparks energy, strengthens the group feeling and gives you a solid mandate.
We help you by introducing structure that protects both inclusivity and efficiency. You get facilitation that holds the room: respectful, neutral, and firm when needed. We also focus on outcome capture: decisions, action points, ownership, and what happens next.
PIXELSHAKE SPRL
Our services for you
Facilitation of your AGM and internal meetings.
Strategy, rethinking & design of your AGM
Facilitation of brainstorms, strategy sessions and other internal meetings
Boardroom dynamics
& strategy retreats
Boardroom settings create a different category of risk: decisions that look aligned in the room but are not owned afterwards; strategic discussions that remain abstract; unresolved tensions that resurface at the worst moment; and role confusion between board oversight, operational management and political representation. In Brussels-based associations, boards also operate across cultures and organisational models, which can amplify misunderstandings.
A common failure mode is that a retreat becomes a long series of “updates” because nobody dares to narrow the agenda. Another is the opposite: the group rushes to decisions without surfacing assumptions and trade-offs, so the decision is fragile. Strategy work also often fails on translation: the board agrees on direction, but it never becomes a manageable set of priorities, owner roles, and next steps for the secretariat.
We help you by designing retreats and board sessions as decision processes. You get an agenda that separates strategy, governance and operations. You get facilitation that makes assumptions explicit, tests options, and turns disagreement into choices. We pay attention to dynamics without turning the session into therapy: who speaks, who decides, how dissent is handled, and how you close items with clarity.
PIXELSHAKE SPRL
Our services for you
Facilitation of your AGM and internal meetings.
Strategy, rethinking & design of your AGM
Facilitation of brainstorms, strategy sessions and other internal meetings
Agota Szabo
board room dynamics traine
As a researcher and scholar of boardroom dynamics, I work with boards that are willing to raise the bar on how governance is practiced. In these retreats, we go beyond strategy to examine how decisions are actually made, how oversight and judgment are exercised, and how boardroom dynamics shape outcomes.
My advice is to make the implicit explicit, so that boards can take shared responsibility for how they work, decide, and exercise judgment."
Training & Coaching
for effective teams
In the Brussels policy environment, “training” fails when it is detached from real files and real pressure. People attend a workshop, enjoy it, and then return to a calendar full of briefings, meetings and negotiations. Behaviour does not change because there is no repetition, no feedback loop, and no shared language inside the team.
What you usually need is not generic public speaking or generic negotiation theory. You need practical tools that work in your settings: member meetings where someone challenges your mandate; institutional briefings where you need to stay on message without sounding scripted; panels where you must be concise and avoid internal contradictions; negotiations where the real interests are hidden; and conflict moments where tone and timing matter as much as content.
We help you by building training around your reality. You bring the situations; we design exercises that mirror them. We keep theory short and usable, then practice repeatedly with feedback. We train not only skills but also the attitude that makes the skills work under pressure: clarity, discipline, listening, and the ability to stay constructive when challenged.
For organisations that want structural impact, we design programmes that create repetition and follow-up: short assignments between sessions, peer learning, and coaching where needed. This is how tools become habits and habits become a working culture.
PIXELSHAKE SPRL
Our services for you
Our training programmes
• Public speaking & presenting in EU settings
• Media and interview skills
• Moderation & meeting leadership/chairing
• Lobby and advocacy conversations
• “Unreasonable people don’t exist”: Negotiation and conflict handling
• “The argumentation bridge”: Argumentation and framing
• “Beat the big bad meeting monster”: better meetings with better agendas and better decisions
• “If the s*** hit the fan”: Crisis management.
(discrete) private coaching
Anna Gumbau
Moderator, trainer & founder of ‘she owns the stage’
A lecture where the teacher tells you what to do is not a training. A training is practising together, growing together, and figuring out how to do it yourself. Skills are important but only grow if they are rooted in a confident, eager and ambitious attitude.
Our training programmes
We gladly come to your office to deliver a one-off workshop or training day. But we prefer to embark with you on a real mission. A longer training programme works because it matches how teams actually build skills: through repetition, shared practice, and gradual improvement in real situations.
1) Skills become habits, not intentions
2) You build a shared way of working in the team
3) Learning is anchored in real work, with time to test and adjust
4) Confidence grows through progressive challenge
Merle Becker
Moderator, trainer & conflict studies phd
One day trainings can be great. But we see how much more learning happens when it is a program. People need time to process, to practice and to incubate.
When trainings are spread out over time, ideally with some homework and reminders in between, you have much more learning outcomes for individuals and teams collectively.
Contact us to see the options
We gladly drink coffee with you to discover how we could work together and discuss the options for a partnership.
Frequently asked questions about policy event moderation, AGM facilitation, board retreats, hybrid meetings and training programmes for EU industry associations and umbrella organisations in Brussels.
An events agency typically covers logistics and production. We focus on the content-to-format bridge: agenda logic, progression, facilitation, speaker discipline, controlled interaction, and outcomes you can reuse. We can work alongside your existing agency, or take on a broader role if you prefer one point of contact.
A partnership means you can use us across your key interaction moments — policy events, member/AGM meetings, board retreats, and team capability — with one steady contact person. We learn your context once and reuse what works, so you spend less time briefing, procuring and fixing preventable issues.
No. Many clients start with one assignment or an “agenda scan / event check”. If that works well, we can discuss a lightweight annual framework. If not, we part on good terms. But we can also create for you a package with several services at a great price.
Yes. We often work in conservative or politically sensitive settings. “Inside the box” does not mean autopilot. It means recognisable formats with sharper preparation, cleaner moderation, and clearer outcomes.
We don’t do gimmicks. We do purposeful formats that remain credible: structured interviews, controlled Q&A, breakout architecture that produces outputs, and wrap-ups that land. If a format risks being perceived as theatre, we won’t recommend it. But if it will spark discussion, new ideas and new contacts, we'll surely do.
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Yes. We moderate and design EU policy events in Brussels for industry associations and umbrella organisations. You can hire us for only the moderation, but we prefer to sit with you in an early stage and think with you on a strategic level.
Yes. We design and facilitate stakeholder dialogues and consultations (in-person, online or hybrid), including structured input collection, controlled Q&A, and synthesis of priorities and next steps.
Yes. We facilitate AGMs and member meetings for EU associations, including clear decision logic (information → input → decision), fair speaking rules, and support for contested agenda items.
es. We offer training programmes (not only one-off workshops) for policy teams in EU associations, covering chairing/facilitation, public speaking, negotiation, argumentation/framing, crisis, lobby & advocacy and handling difficult conversations.
Yes. We provide executive speaker coaching for Secretary Generals and association leaders, focused on clarity, structure, delivery, and credibility in high-stakes EU policy settings.
Yes. We work with small Brussels secretariats and larger associations. The approach is tailored: minimal overhead where capacity is tight; more extensive design and support where scale and complexity require it.